Skechers

Robert Greenberg founded Skechers USA Inc. in 1992 in Manhattan Beach, California, three years after his original footwear company LA Gear had reached its commercial peak, launching the new brand around a skateboard-influenced aesthetic before pivoting through multiple repositioning cycles toward the comfort and performance positioning that defines Skechers today. The company is listed on the New York Stock Exchange under SKX, with the Greenberg family retaining a controlling voting stake through Class B shares.

Skechers reported net sales of approximately $9.0 billion in fiscal year 2024, positioning the brand as the second-largest footwear company in the United States by revenue behind Nike and ahead of Adidas in the US market specifically. The product strategy concentrates on the comfort footwear segment across walking, running, training, and casual categories, with the proprietary Air-Cooled Memory Foam technology, the Arch Fit orthopedic-system shoe, the Max Cushioning platform, and the Skechers Hands Free Slip-ins (introduced 2022 and becoming one of the brand’s fastest-growing product innovations) as the primary category drivers. The brand’s broad age-demographic strategy, marketing to children, adults, and seniors simultaneously, produces wider retail traffic patterns than competitors focused on narrower athletic-and-youth demographics. Celebrity campaigns with Snoop Dogg, Martha Stewart, Tony Romo, and additional cross-demographic spokespeople reflect the brand’s deliberate avoidance of single-demographic positioning.

Skechers is tracked across regional and super-regional centers in the United States as the dominant market, the United Kingdom, Canada, Hong Kong, France, Singapore, Turkey, Malaysia, Ireland, India, and additional markets. For mall operators, Skechers is a Class A and Class B+ specialty footwear anchor typically taking 3,000 to 6,000 square feet, with outlet-center performance particularly strong given the brand’s broad consumer base and aggressive value-tier merchandising strategy. The brand’s continued unit-opening cadence of 400-plus net new global stores annually makes Skechers one of the most consistently active new-lease counterparties in the specialty footwear category, with landlords benefiting from high visit frequency driven by the multi-demographic consumer profile.