San Francisco Premium Outlets is a 697,000 square foot outlet center in Livermore, California, at the eastern edge of the San Francisco Bay Area along Interstate 580 in the Tri-Valley corridor. The property is operated by Simon Premium Outlets and captures two structurally different demand streams: the Bay Area resident for whom Livermore is the closest major premium outlet destination, approximately 40 miles from San Francisco and 20 miles from the East Bay suburban core, and the international tourist and Central Valley drive-through customer using the I-580 corridor between the Bay Area and the San Joaquin Valley.
The luxury outlet register is the deepest in Northern California. Gucci, Prada, Burberry, Dolce and Gabbana, Alexander McQueen, Brunello Cucinelli, Loro Piana, Ferragamo, Givenchy, Jimmy Choo, Versace, ZEGNA, Max Mara, and Tod’s collectively position the center well above the standard premium outlet tier. Saks OFF 5TH and Bloomingdale’s Outlet anchor the off-price department store component. BOSS, Armani, Polo Ralph Lauren, Kate Spade, Coach, Michael Kors, Marc Jacobs, and St. John serve the accessible luxury and contemporary premium layers.
The activewear and outdoor tier reflects the Bay Area consumer’s lifestyle orientation. Nike, Adidas, lululemon, Vuori, Arc’teryx, Under Armour, New Balance, Puma, Columbia, The North Face, and Helly Hansen collectively provide one of the most complete outdoor and performance outlet registers on the West Coast.
San Francisco Premium Outlets provides the only luxury-tier outlet format accessible to the Bay Area resident market within a reasonable drive time. The nearest comparable outlet concentration is Gilroy Premium Outlets to the south, but Gilroy serves a more South Bay and Central Coast-oriented catchment. Brands with a Bay Area outlet strategy will find Livermore the default location for accessing the SF, East Bay, and Tri-Valley consumer at outlet price points.
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