Bloomingdale's

Bloomingdale’s is the luxury department store banner operated by Macy’s Inc., the US department-store group listed on the New York Stock Exchange under M and headquartered in New York City. Bloomingdale’s operates as the elevated tier within the Macy’s Inc. portfolio alongside the flagship Macy’s banner and Bluemercury beauty specialty stores, with Bloomingdale’s serving the higher-income, premium-and-luxury-focused customer that defines the chain’s positioning above mainstream department-store competitors.

Founded in 1861 in New York City by brothers Lyman and Joseph Bloomingdale as a hoop-skirt and bustle retailer, the chain progressively expanded across the late nineteenth and twentieth centuries before being acquired by Federated Department Stores in 1929, which was subsequently renamed Macy’s Inc. in 2007. Bloomingdale’s signature 59th Street Manhattan flagship (occupying an entire city block at Lexington Avenue and 59th Street since 1872) remains one of the largest department stores in the world by square footage and merchandise depth, anchoring the brand’s positioning as the premium counterpoint to Saks Fifth Avenue, Nordstrom, and Neiman Marcus in the US luxury department-store segment. Bloomingdale’s contributes the higher-margin portion of Macy’s Inc. consolidated economics, with revenue estimated at approximately $2.8 to $3.2 billion across the banner. The Bloomingdale’s Outlet concept (launched 2010) extended the brand into the off-price luxury format. The brand’s iconic “Big Brown Bag” packaging and the seasonal Holiday Big Brown Bag have become defining brand markers across more than five decades.

Bloomingdale’s operates approximately 33 full-line department stores across the United States, supplemented by approximately 20 Bloomingdale’s Outlet stores in select outlet center locations and a Dubai franchise location operated by Al Tayer Group as the brand’s only international full-line store. The typical Bloomingdale’s full-line store occupies 200,000 to 400,000 square feet, with the Manhattan 59th Street flagship reaching approximately 850,000 square feet. For mall operators, Bloomingdale’s is a Class AAA luxury department-store anchor for top-tier super-regional centers and luxury-positioned shopping destinations, typically serving as the primary luxury anchor in centers that aspire to apex positioning. Co-tenancy with luxury wing tenants including Louis Vuitton, Cartier, Hermès, Gucci, and the broader European luxury cluster defines Bloomingdale’s mall-positioning preference, distinguishing it from the broader mainstream Macy’s banner which operates in more mid-market mall positions.