The Mall at Short Hills

The Mall at Short Hills is a 127,000-sqm luxury super-regional shopping centre in Millburn Township, New Jersey, operated by Simon Property Group approximately 35 kilometres west of Midtown Manhattan. The property ranks as the most premium enclosed retail asset in the New Jersey market, holding four full-line department stores and one of the deepest luxury boutique concentrations in the northeastern United States.

The anchor structure places Bloomingdale’s, Macy’s, Neiman Marcus, and Nordstrom across the full department store tier spectrum. The luxury circuit covers Balenciaga, Bottega Veneta, CHANEL, Christian Louboutin, Celine, Dior, Dolce and Gabbana, Fendi, Gucci, Hermes, IWC, Jimmy Choo, Louis Vuitton, Prada, Rolex, Saint Laurent, TAG Heuer, Tiffany and Co, and Van Cleef and Arpels. Ruth’s Chris Steak House and The Cheesecake Factory anchor the food and specialty category. The home tier runs through Crate and Barrel, Pottery Barn, RH, and Williams Sonoma at consistent premium positioning.

The primary catchment covers the affluent residential communities of Millburn and Short Hills in Essex County, Summit and Westfield in Union County, and Chatham and Livingston in Morris County, with among the highest household income concentrations in New Jersey. NJ Transit’s Short Hills and Summit stations on the Morris and Essex Line are located nearby, providing peak-period rail connectivity to Penn Station Manhattan. Interstate 78 and Route 24 provide the primary car access from the western New Jersey residential corridor extending across Union, Essex, and Morris counties.

Within the New York metropolitan luxury retail map, The Mall at Short Hills holds the dominant suburban luxury position for New Jersey, an A++ asset with a luxury boutique roster unusually deep for a suburban enclosed mall and comparable to a city-centre luxury district in category breadth. The property serves the substantial affluent northern and central New Jersey residential population that represents a structurally underserved luxury catchment relative to the Manhattan-centric focus of most luxury brand expansion decisions.