Loewe

The oldest Spanish luxury house and one of the founding leather-goods maisons in European luxury, Loewe was established in 1846 in Madrid by Enrique Loewe Roessberg and operates as part of LVMH Moët Hennessy Louis Vuitton, the French luxury conglomerate, following Bernard Arnault’s acquisition completed in 1996. The brand operates within LVMH’s Fashion & Leather Goods division alongside Louis Vuitton, Dior, Celine, Fendi, Givenchy, and Marc Jacobs.

The brand’s modern artistic renaissance was led by Jonathan Anderson, who served as Creative Director from 2013 to 2025, transforming Loewe from a respected but traditional Spanish leather house into one of the most culturally influential fashion brands of the 2010s and early 2020s. Anderson’s tenure introduced the signature Puzzle bag (2015), Hammock bag, Flamenco bag, and a defined Loewe-as-cultural-platform strategy including the Loewe Foundation Craft Prize, the brand’s relationship with contemporary art and craft, and a series of viral fashion moments including the trompe-l’oeil collections and the Studio Ghibli partnership. Anderson departed Loewe in early 2025, and Jack McCollough and Lazaro Hernandez (the Proenza Schouler co-founders) were appointed joint creative directors in April 2025, marking one of the most-watched creative leadership transitions in the LVMH portfolio. LVMH reported group revenue of approximately €84.7 billion in 2024, with Fashion & Leather Goods representing approximately €41.0 billion as the dominant segment. Loewe’s specific revenue is not disclosed but is estimated in the €1.5 to €2 billion range. The brand suspended Russian operations in 2022. The Casa Loewe flagship concept, introduced in major luxury cities, defines the brand’s high-CAPEX retail standard.

Loewe operates approximately 165 boutiques globally, with the largest concentrations in Spain, China, Japan, the United States, the United Kingdom, France, Italy, South Korea, and the Middle East. The Casa Loewe flagship boutiques in Madrid, Paris, Milan, London, Tokyo, Seoul, Shanghai, and Hong Kong combine luxury retail with contemporary art and craft displays that activate the brand’s cultural positioning. For mall operators, Loewe is an apex luxury tenant for Class AAA shopping centers and dedicated luxury wings, typically taking 200 to 500 square meters with curated boutique design under LVMH architectural standards. Co-tenancy with Hermès, Louis Vuitton, Chanel, Cartier, and the broader LVMH portfolio defines the top-tier luxury cluster Loewe will consider.