John Lewis is opening its first pop-up store, which will offer pre-owned luxury clothing. The brand’s partner in the project is Sign of the Times, a company specializing in resale.
It is known that the new pop-up store will be open until January 31, 2023. Peter Jones on Sloane Square in Chelsea has been chosen as the site for the experimental format.
The space is located on the second floor of the existing John Lewis department store. The boutique features a collection of pre-loved designer pieces including outerwear, bags and accessories. Brands available include Goyard, Chanel, Moncler, Gucci and Loewe.
“This is our first pre-loved fashion pop-up which will offer a stylish, premium edit of designer products that will encourage our customers to support a more sustainable and unique way to shop. A pre-loved item is the perfect present to give this Christmas,” John Lewis head of category for fashion brands Beth Pettet said.
Sign of the Times owner and CEO Antonia Johnstone added: “Sign of the Times started nearly 50 years ago in Chelsea, so we are thrilled to be working with Peter Jones due to the synergy between the brands heritage, location and passion for customer service. “We are excited to curate a beautiful selection for the Peter Jones clientele, so they can experience pre-loved in all its sustainable glory this Christmas.”
