Loewe Perfumes opens its first store in New York

Spanish brand opens its first store in the iconic Bergdorf Goodman department store.

Spanish luxury fashion house Loewe has officially entered the United States market with its Perfumes division, opening its first store in the iconic Bergdorf Goodman department store.

“Establishing the naturalness of sustainability and nature, the store presents a customer experience of innovative and immersive fragrances, while expressing a botanical archive featuring the complete Loewe Botanical Rainbow fragrance collection and the Loewe home fragrance range,” according to a press release.

Presented in the new retail space, the fragrances in the Loewe Botanical Rainbow collection are a collection of stocks spanning different emotions, moods and attitudes. Gender-neutral fragrances dominate the collection, as well as products created specifically for men and women.

Each fragrance in the Loewe Botanical Rainbow collection is a reflection of an element or phenomenon from nature. In keeping with this concept, the scents have unique bottles designed by Loewe creative director Jonathan Anderson.

There are ten fragrances in the line with references to herbs, plants and flowers. Completing the collection are scented candles, room sprays, diffuser sets and sculptural wax candlesticks, as well as fragrances in the form of liquid and solid soaps.