Bloomingdale’s Outlet, Nordstrom Rack, Marshalls and HomeGoods, T.J. Maxx, Burlington, and JCPenney operating within a single 1.56 million square foot outlet and value retail complex in Woodbridge, Virginia, at I-95 Exit 156, gives Potomac Mills an off-price and outlet tier configuration that no other Virginia enclosed format matches at comparable GLA and price-point breadth. The property’s position at the I-95 corridor between Washington DC and Richmond serves the Prince William County resident consumer, the Northern Virginia commuter population on the I-95 corridor, and the greater Washington metro visitor for whom Potomac Mills has functioned as a regional off-price destination since its 1985 opening.
Costco anchors the warehouse club and grocery category. An IKEA furniture store adjacent to the complex extends the destination retail gravity of the Woodbridge node for the Prince William County household. Round1 Bowling and Arcade generates the entertainment and family visit. AMC Theatres anchors the cinema category. Texas de Brazil and The Cheesecake Factory anchor the full-service dining tier. POP MART serves the collectibles and youth culture segment. Primark, H&M, DTLR, Akira, Ann Taylor, Banana Republic Factory, Calvin Klein, Cole Haan, Gap, J. Crew, Lacoste, Levi’s, LOFT, Tommy Hilfiger, and Vineyard Vines serve the fashion comparison floor.
The Prince William County demographic that Potomac Mills serves is among the most ethnically diverse in Virginia: La Michoacana, Shawarma Taco, and Pei Wei Asian Express for the pan-ethnic dining floor, and DTLR and Akira for the urban fashion category collectively reflect the trade area’s Latino, South Asian, East Asian, and Black household composition. The property’s market position is the primary off-price and outlet destination between the Arlington and Tysons retail cluster to the north and the Richmond retail market to the south, a 50-mile I-95 corridor where Potomac Mills occupies the single large-format off-price anchor node.
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