Max Mara

Max Mara is the multi-brand portfolio. The Italian fashion group operates 10 main brands and over 60 collections across more than 2,000 boutiques in 105 countries, all under one privately-held structure controlled by the Maramotti family. Founded in 1951 in Reggio Emilia by Achille Maramotti, the company anchored its identity in the camel hair coat, with the Teddy coat as its contemporary icon, and built around ready-to-wear tailoring with American industrial production methods adapted to European luxury craftsmanship.

The portfolio is structured by price tier and customer segment. Max Mara mainline anchors the upper-luxury end, with Sportmax as the directional sister brand. Weekend Max Mara, Marella, Pennyblack, Persona, and Max&Co. cover contemporary and accessible price tiers, while Marina Rinaldi serves the luxury plus-size segment. Each brand operates independently as a distinct retail concept rather than a sub-line under one umbrella. Creative direction at Max Mara has been led by Ian Griffiths since 1987. The Maramotti family heirs (Ignazio, Luigi, and Ludovica) retain full ownership and historically do not distribute dividends, retaining capital for portfolio investment.

The retail footprint exceeds 2,000 boutiques across 105 countries, with Italy generating roughly 33% of group revenue. Group revenue was approximately €2 billion in 2024. Licensing partners support category extension: Shiseido took over fragrance distribution in 2024, replacing Selective Beauty. For mall operators, the practical implication is that Max Mara Fashion Group represents multiple potential tenants under one ownership umbrella. A Max Mara flagship, a Weekend Max Mara, a Marella, and a Max&Co. can each anchor different floors or wings of the same property, with leasing conversations routed through the group’s regional teams rather than negotiated brand-by-brand.