Nike tops the ranking of the most popular sneaker brands according to Statista. The global market grew to $75 billion by the end of 2022, with the prospect of reaching $100 billion by 2028.
Nike has strengthened its leading position and now holds about 18% of the market. In second place is the Jordan brand, controlled by the sports giant, which owns 11%.
The top three is Adidas, which accounts for 9% of all sneakers worldwide. In fourth place are Skechers and Vans, taking 7% of the market, followed by Moonstar with 5%. Converse (Nike-owned) and New Balance have 4% of the market.
Experts attribute the popularity of sneakers as a cultural phenomenon to several factors:
Style and comfort: Sneakers combine comfort and functionality, making them attractive for active lifestyles. They are ideal for both sports and casual wear, making people feel comfortable and fashionable at the same time.
Celebrities and influencers: Many celebrities and influencers have started wearing sneakers as part of their image. They have become shining examples of style and inspiration for the youth. Advertising campaigns featuring celebrities also contribute to the popularity of sneakers.
Collaborations and limited editions: Many sneaker brands have collaborated with designers, artists and other brands to create unique and limited edition models. This creates a sense of rarity and exclusivity, which attracts collectors and fashion enthusiasts.
Social Media and Influence: With the rise of social media, sneakers have become a prominent attribute of youth culture. People share their styles, collections and looks on social media, creating viral trends and helping to spread interest in this fashion category.
