In 2004, Foot Locker acquired the Footaction USA brand. Following one of its best years during a difficult five-year period, net sales for Foot Locker increased 10% in fiscal 2013 (ends January) as compared to 2012 due to a 9% increase in same-store sales driven by higher footwear sales. Foot Locker spent $8 million more than in 2012 on marketing and advertising to support its strategic objective of differentiating its formats.

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