Route 1 North in Saugus, Massachusetts, at the Saugus-Revere border north of Boston, gives Square One Mall a regional mall trade area serving the Saugus, Revere, Lynn, Malden, and North Shore Boston household. Macy’s, Dick’s Sporting Goods, T.J. Maxx, and Best Buy give the property a multi-anchor comparison-shopping platform whose combination of department store, sporting goods, off-price, and consumer electronics formats serves the Route 1 North consumer with an accessible retail floor. SNIPES, JD Sports, Champs Sports, and Zumiez give the property a dense urban athletic and licensed sports merchandise floor reflecting the North Shore Boston consumer’s sustained engagement with athletic footwear and streetwear as a cultural category.
MAC Cosmetics serves the prestige beauty category. Macy’s Backstage serves the off-price fashion and beauty category within the Macy’s anchor footprint. Hannoush Jewelers, the New England independent jewelry chain, serves the fine jewelry floor alongside Kay Jewelers and Pandora. Hollister, Journeys, Hot Topic, Old Navy, Aeropostale, and Victoria’s Secret cover the accessible fashion floor. Bath and Body Works serves the accessible beauty and home fragrance category. LensCrafters and Visionworks serve the optical retail categories.
AT&T and T-Mobile serve the telecom categories. Spencer’s serves the novelty retail category. The property’s commercial role north of Boston is the Route 1 Saugus regional mall: a Macy’s-Dick’s-T.J. Maxx multi-anchor platform whose SNIPES-JD Sports urban athletic identity, Hannoush Jewelers New England heritage, and accessible fashion floor serve the North Shore Boston working-class and middle-income household as the primary enclosed retail destination on the Route 1 North commercial corridor.
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