Belk, Dillard’s, JCPenney, and Macy’s operating simultaneously as department store anchors within a single enclosed regional mall in Greenville, South Carolina, places Haywood Mall in the select group of American malls still operating four active department stores and supports the property’s position as the primary enclosed retail destination for Upstate South Carolina. The Greenville-Spartanburg metro whose BMW manufacturing facility, Michelin North American headquarters, and broad base of advanced manufacturing employment sustains a household income profile that supports department store comparison shopping at four distinct anchor tiers. The 1.25 million square foot mall on Haywood Road at I-385 serves the Greenville County and Spartanburg County residential base as the commercial center of Upstate South Carolina retail.
Apple serves the technology retail category. Primark gives the property a volume international fast fashion offer. Pottery Barn anchors the premium home and entertaining category. Texas de Brazil and The Cheesecake Factory anchor the full-service dining tier. Kendra Scott, the Austin-origin jewelry brand whose store footprint follows the geographic distribution of the Southern professional women’s market, serves the premium accessible jewelry segment. Palmetto Moon, the coastal Carolina and Southeast lifestyle brand, is the community-facing tenant that the Upstate South Carolina consumer recognizes as regionally native. Sephora and Lush anchor the prestige beauty category.
JD Sports, Champs Sports, Foot Locker, FP Movement, Fit 2 Run, and Zumiez cover the athletic footwear and activewear register. The fashion floor covers American Eagle, Aerie, Banana Republic, Buckle, Express, Gap, Hollister, Lucky Brand, PacSun, Vans, and Victoria’s Secret. Belk, the Charlotte-headquartered Southern department store chain that operates primarily in the Southeast and serves a consumer profile distinct from both Macy’s and Dillard’s, gives Haywood Mall a local-to-the-South department store anchor that standard national chain malls in comparable Southeastern markets do not routinely carry.
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