An American apparel company, True Religion Brand Jeans was established in 2002 in Vernon, California by Jeff Lubell. His goal was to redefine premium denim through an emphasis on fit, quality, and style.
True Religion Jeans sell 'premium denim' jeans, handmade in America. True Religion sells America’s most popular jeans at 900 True Religion Jeans 'boutiques' and specialty stores in 50 countries on six continents. The "flagship" store in Manhattan Beach, California, first opened in 2005. True Religion products can also be purchased at major department stores including Nordstrom, Bloomingdales, Saks 5th Avenue.
The True Religion brand was acquired by TowerBrook Capital Partners in 2013. The brand has evolved within the marketplace and remains committed to achieving excellence in authentic American-made, superior-fitting denim with a fashion appeal for today’s consumer. True Religion has become synonymous with modern and distinctive product designs, exceptional fit, and styling details. True Religion Jeans have a reputation for being fashionable and durable. True Religion is an innovator in special lifestyle branding and casual sportswear for men, women, and children.
True Religion has 124 stores in the U.S. and 31 international stores.