Life Time Athletic and PGA TOUR Superstore already give Northshore Mall a sports, fitness, and golf retail destination profile that is unusually deep for an enclosed mall in New England, while the coming Dick’s House of Sport will further reposition the property toward experiential sporting goods as a third major sports and wellness format anchor. The combination converts Northshore Mall into a wellness and sporting goods hub in addition to its role as the primary comparison-shopping mall for the North Shore Massachusetts consumer: Life Time Athletic delivers the premium full-service wellness and fitness club category and PGA TOUR Superstore serves the specialty golf retail category for the golf-active consumer base that the North Shore Essex County and Middlesex County residential markets produce.
Nordstrom, JCPenney, and Macy’s anchor the department store tier alongside Macy’s Backstage for the off-price fashion category. Tesla occupies the automotive retail position for the Route 1 corridor consumer. Fogo de Chão anchors the premium dining tier. Legal Sea Foods serves the New England seafood dining category that the North Shore coastal consumer identifies as culturally native. Café Nero anchors the café segment alongside Shake Shack, Sweetgreen, and Chipotle. Newbury Comics, the Boston-founded independent music and pop culture retailer, and Boston Fan Stop, the licensed sports merchandise specialist for the Red Sox, Patriots, Bruins, and Celtics consumer, give the property local identity markers specific to the Boston metro.
L.L. Bean anchors the outdoor and Maine-origin lifestyle position. The property’s market advantage in the North Shore Massachusetts market is the Life Time Athletic-PGA TOUR Superstore combination, with Dick’s House of Sport arriving as a third sports format anchor: a wellness and sporting goods tenant depth that gives the Peabody location a destination draw no competing North Shore or suburban Boston enclosed mall currently produces.
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