LEGOLAND Discovery Center Michigan, SEA LIFE Michigan Aquarium, and Peppa Pig World of Play, three Merlin Entertainments indoor family attractions operating simultaneously within a single enclosed property in Auburn Hills, Michigan, give Great Lakes Crossing an entertainment anchor configuration that no competing Michigan enclosed format offers within the same building envelope, converting the property into a destination whose family entertainment draw generates visits independent of any retail shopping intent from the full metro Detroit and southeast Michigan trade area. The 1.36 million square foot Simon property at I-75 and Great Lakes Crossing Drive adds Round1 Bowling and Arcade, AMC Theatres, and Rainforest Cafe to the entertainment floor, producing a destination day-out format whose entertainment component rivals the retail component in commercial significance.
HopCat, the Michigan craft beer bar concept whose Grand Rapids origins and expanding footprint give it strong regional loyalty among the Michigan consumer, Biggby Coffee, the East Lansing-founded coffee chain whose Michigan-native identity the Oakland County suburban consumer specifically seeks, and Beyond Juicery and Eatery, the Michigan-founded fast-casual health food concept, give the property three Michigan-origin F&B brands that no out-of-state retail operator can replicate as a local identity cluster.
Nordstrom Rack, Burlington, T.J. Maxx, and Marshalls serve the off-price department store and fashion floor. Bass Pro Shops and Dick’s Sporting Goods serve the large-format outdoor and sporting goods categories. Coach, Kate Spade, Michael Kors, Polo Ralph Lauren, and BOSS anchor the accessible luxury outlet tier. Great Lakes Crossing’s market position in the north Oakland County and metro Detroit outlet and entertainment landscape rests on the Merlin Entertainments triple, the Michigan-native F&B cluster, and the off-price and sporting goods depth that positions the property as a destination for the Detroit metro consumer rather than an outlet format competing solely on price.
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