Springfield, Missouri, the Ozarks’ commercial center and Missouri’s third-largest city at the crossroads of US-65 and US-60, serves a regional trade area extending across southwest Missouri, northwest Arkansas, and northeast Oklahoma, and Battlefield Mall’s department store configuration of Dillard’s and JCPenney at Campbell Avenue and Battlefield Road gives that catchment a comparison-shopping format that the Springfield household accesses as the primary full-service enclosed regional mall in a trade area whose rural population density across the Ozarks plateau gives the property sustained captive demand from consumers in Branson, Joplin, Neosho, and the broader southwest Missouri rural market. Dick’s House of Sport occupies large-format space for the sporting goods and active lifestyle category at the property.
lululemon serves the premium activewear segment. Warby Parker serves the eyewear category. Kendra Scott serves the fine jewelry and accessories category. HuHot Mongolian Grill, the Montana-born Mongolian grill concept whose Midwest expansion has given it a regional identity in the Missouri and Kansas market, and Pizza Ranch, the Iowa-born pizza buffet chain whose family buffet format connects with the Midwestern rural community dining culture that Springfield’s agricultural hinterland produces, extend the dining floor beyond standard mall quick service. Nakato’s Japanese Steakhouse and Storming Crab further develop the full-service dining variety. Sephora serves the prestige beauty category. Gearhead Outfitters, the Jonesboro, Arkansas-born outdoor and active lifestyle retailer, serves the specialty outdoor category.
The fashion floor covers Aerie, Aeropostale, Altar’d State, American Eagle, Buckle, Chico’s, Express, H&M, Hollister, Hot Topic, J. Jill, LOFT, Maurices, Tillys, Torrid, Tradehome Shoes, Vans, Victoria’s Secret, White House Black Market, and Windsor. Champs Sports, JD Sports, Foot Locker, and Zumiez cover the athletic footwear register. The property serves the Springfield metro and the surrounding Ozarks region as the primary Dillard’s-anchored enclosed format in the southwest Missouri commercial center, with the Gearhead Outfitters outdoor identity and the HuHot and Pizza Ranch dining brands giving it a distinctly Ozarks-Midwest commercial character.
Quick options include Charley's Philly Steak, Chick-fil-A and McDonald's.
Other attractions at the property include Urban Air.
Records updated 22 July 2026.
