British fashion retailer Crew Clothing is ready to open its second outlet store at Springfields Outlet. Inspired by the British coast, the brand will offer its range of timeless menswear and womenswear classics. It will expand the fashion offer at the destination, joining equivalent premium brands, including Joules, Fat Face, White Stuff, and Jack Wills.
Michelle Keates, Head of Retail at Crew Clothing, stated: “We’re looking forward to opening at Springfields Outlet and being part of such a thriving destination. Springfields has a broad catchment, which is very much in-line with our target audience.”
Springfields will be independent retailer Starlings Toy Outlet’s first location in Lincolnshire. Trading for more than 100 years, it will be the brand’s first outlet store. The specialist toy operator will open a 3,800 sq ft store offering a wide range of children’s indoor and outdoor toys, arts and crafts. The tenant-mix includes top-brands such as Lego, Playmobil, Hot Wheels, Barbie, Fisher-Price, and MB games. The store will also add an experiential Lego corner which will allow children to let their imaginations run wild and unleash their creativity. The experience will build on the range of existing interactive recreation facilities at the destination’s integrated leisure offer, Adventure Land.
The new signings follow the announcement that Springfields is bucking current retail trends. In the 12 months after Adventure Land opened, income at the center has grown by +7% year-on-year and footfall by +5% YoY. The integrated leisure offer has helped to draw more visitants, providing more ideas for guests to travel from further afield, stay for longer, and visit more often. This has resulted in significant benefits for existing retailers, driving increased dwell times, and attracting a broader spectrum of customers.
Home to 54 outlet stores, the retail proposition at the destination is complemented by a complete and integrated, casual dining and leisure offer. The outlet continues to go mainstream and draw more customers, the importance of creating a day-out destination that attracts the whole family increases.
