Springfields Outlet in Lincolnshire has unveiled plans for a £1.2 million investment into the expansion of the innovative leisure offer in the East of England. The expansion work, already underway and due for completion in early summer, will provide an extensive range of family-friendly attractions to complement the mixed-use destination’s strong retail offer. The new leisure facilities have been designed to increase footfall by appealing to a broader customer base, providing more reasons for visitors to travel from further, stay for longer and visit more often.
Creating a unique and memorable experience, attractions at Springfields Adventure Land will include the UK’s largest JCB Young Drivers Zone, with pedal diggers, a huge JCB slide, a scaffold-themed climbing frame, and a range of unique interactive play facilities. A Tree Top Village, set in an appealing woodland setting with eight wooden towers and a massive 12 sqm suspended net will provide an exciting and memorable experience for all ages. Springy’s Beach has a covered sand play area and rockpool water stream. New facilities also include a Dino mini golf course, gold panning at Goldie’s Gold Mine, and a miniature railway and over-ground train track named Springy’s Railroad and Adventure Land Express respectively, which will provide a shared experience for all the family.
Springfields Outlet is being rebranded to create a distinctive identity to attract new, more affluent customers, with the leisure area renamed Springfields Adventure Land. The casual dining offer will also be strengthened. Springy’s American Diner will complement the new leisure development, and offer delicious American burgers, fries, and shakes plus a great range of gelato-style ice-cream, with three party rooms for hire. This will boost the existing line-up across the site which includes Frankie & Benny’s, Starbucks, Caffé Nero plus The Noshery restaurant located within the Blue Diamond Home and Garden Centre.
The spectrum of leisure choices will strengthen the appeal of the existing 200,000 sq ft retail and restaurant destination that presently has an annual footfall of 2.3 million. The expanded leisure offer, combined with an opportunity to secure up to 75% off RRP at the award-winning outlet center, will appeal to customers seeking a memorable day out.
Located in south Lincolnshire, the scheme is easily accessible, and sits close to the junction of the A16 and A17, near three major arterial roads providing easy access to Peterborough, Stamford, Nottingham, Lincoln and Kings Lynn.
