Ulta Beauty is known as the largest retailer in beauty products. It offers single-store shopping for mass, prestige, and salon services and products in the U.S. The group offers its customers an affordable range of goods by combining the value, convenience and range of products with the experience and environment of a retailer which specializes in this market. Customers can obtain more than 20000 mass and prestige beauty products, including hair care, skincare, cosmetics, bath products, body products, salon styling equipment, and fragrances. It also offers buyers a vast range of salon hair-care products and a full-service salon in each one of its stores.As at May 3, 2014, the company runs 696 stores across 46 states, as well as an online store.