Charlotte Premium Outlets, near I-485 at Shopton Road West in southwest Charlotte’s Steele Creek corridor, anchors the outlet format for the metro’s southwestern growth arc, serving the Ballantyne, Steele Creek, Fort Mill, and Lake Wylie consumer base whose residential expansion has made south Mecklenburg County one of the most active growth corridors in the Carolinas. The 398,000 square foot Simon property draws from the Charlotte metro’s full southern and southwestern residential arc, supplemented by the Gastonia, Concord, and Rock Hill South Carolina consumer who finds the I-485 access more direct than the competing Concord Mills format to the northeast.
The accessible luxury outlet tier runs BOSS, Coach, Kate Spade, Marc Jacobs, Michael Kors, and Polo Ralph Lauren. Simply Southern, the lifestyle apparel brand with strong regional resonance across the Carolinas and the Southeast, gives the property a local identity that national outlet formats rarely sustain with comparable authenticity. HUK, the fishing and outdoor performance brand, and Greg Norman, the golf apparel line, add the Southeast outdoor and golf lifestyle positioning. Shake Shack and Starbucks anchor the dining occasion. Ulta Beauty and The Cosmetics Company serve the prestige beauty outlet position.
The full sportswear outlet register runs Adidas, ASICS, Columbia, JD Sports, New Balance, Nike, Puma, Skechers, and Under Armour. The mid-market fashion floor covers Allen Edmonds, Ann Taylor, Banana Republic Factory, Brooks Brothers, HEYDUDE, J. Crew, Levi’s, LOFT, Old Navy, PacSun, Talbots, Tommy Hilfiger, Torrid, Vans, and White House Black Market Outlet. Its market position in the southern Charlotte outlet landscape is straightforward: the only premium outlet format on the I-485 southwest arc, with no comparable competitor between south Mecklenburg County and the Gaffney corridor.
