The online giant promises its customers to “take immersive shopping to the next level.”
Asos is preparing to open its first-ever physical store in London. The opening is timed to coincide with the upcoming Black Friday. With the outlet’s launch, the online giant promises its customers to “take immersive shopping to the next level.” The four-story Asos In Real Life store will be open at 11 Rathbone Place for just a few days, from November 23 to 26.
SnapChat collaboration and popular brands
Asos’ partner for the experimental format is SnapChat. Shoppers will be invited to upload their photos and rate their own images wearing clothes from Asos collections. Favorite outfits will be available for purchase on the spot during the days of the campaign.
Clothes from the Fall-Winter 2023 collection will be physically and digitally available.
On the first two floors of the unusual store will be presented the most popular brands from the Asos portfolio – Topshop, Topman and Collusion, as well as major brands such as Nike, The North Face, New Balance, Charlotte Tilbury and Sol de Janeiro, as well as the online retailer’s own brand Asos Design.
Top brands and interactive events at Asos In real life
As a bonus, shoppers can look forward to various themed events, including live DJs, panel discussions and workshops from LuxeGen, The Ordinary and New Balance.
The outlets will appear in New York, Washington and Miami.
The outlet is located at Westfield Century City Mall in Los Angeles.
Tim Cook personally arrived at the store opening, taking pictures with hundreds of brand fans, who formed a giant line…
1,051 of 1,173 US malls hold zero ultra-luxury brands. Half of all Cartier, Chanel, Hermès, and Louis Vuitton mall stores…
Every physical expansion decision starts with the same question: where does the store go?
900 malls remain in the United States. The top 100 account for half the sector's value.
Verified signals on brand expansion, store openings, and mall development. Free.
Free · No credit card · Unsubscribe any time
Billed annually · View full comparison · Payment via invoice or PayPal
