The Outlets of Mississippi

The Outlets of Mississippi is a 325,000 square foot Class A outlet center in Pearl, Mississippi, operated by Horizon Group Properties. Opened in 2013, it holds the distinction of being the first and only outlet center in the state, making it the defining property in its format across Mississippi.

Pearl sits in the Jackson metropolitan area, positioned along corridors that draw consumers from across central and southern Mississippi. The trade area extends well beyond the immediate suburb, pulling from Jackson, Brandon, Flowood, and Ridgeland, as well as more distant markets including Hattiesburg, Meridian, and the Gulf Coast. Because no competing outlet format exists within the state, the drive radius expands significantly compared to markets where outlet centers are clustered. Consumers throughout Mississippi have a single destination for outlet shopping, and that concentration of demand lands here.

The anchor lineup covers athletic footwear and apparel through Nike, Puma, Under Armour, and Skechers, establishing sportswear as the dominant category across the center. Levi’s and American Eagle address casual apparel and denim, serving a broad age range with consistent outlet appeal. Five Below brings a value-driven general merchandise offering that widens the shopper profile beyond fashion. Ulta Beauty anchors the beauty segment, a category that generates strong repeat visit frequency and draws a distinct shopper demographic. Together, the confirmed anchors cover athletic, casual, denim, value merchandise, and beauty, a range that supports cross-shopping within a single visit. The overall tenant structure positions the center for working families, younger shoppers, and value-oriented consumers who make purposeful trips to outlet destinations rather than casual browsing visits.

For brands evaluating outlet distribution in the Southeast, The Outlets of Mississippi presents a straightforward entry condition: there is no competing outlet property anywhere in the state. A brand opening here is not dividing market share with a nearby outlet cluster. It is establishing the only outlet presence in Mississippi. Athletic and footwear brands will find a category environment that is already well-defined, meaning adjacent brands in those categories enter with built-in shopper intent. Apparel and accessories brands targeting value-seeking consumers benefit from a trade area that reaches markets well beyond the Jackson metro, given the absence of outlet alternatives statewide. Beauty and personal care retailers see a format where Ulta Beauty has already demonstrated that the shopper base supports that category. Brands that perform in outlet formats serving mid-market and value consumers, rather than luxury price points, are the clearest fit for this center. The Outlets of Mississippi is the only outlet address in the state, and that market position alone makes it the required consideration for any brand building outlet distribution across the region.