The store is located in the Pearl District in Portland, Oregon.
Adidas Terrex, an adidas-controlled brand specializing in high-tech clothing and footwear for trekking and outdoor activities, announced the opening of its first pop-up store in the United States.
The store is located in the Pearl District in Portland, Oregon. The first Terrex store offers a full range of men’s and women’s apparel, footwear and accessories. This is truly a historic step for the brand – the store is opening in a physical format with a full customer experience.
The pop-up store will host themed events geared toward the local sports community, including film screenings, workshops and exhibitions. The retail space will be open until May 2023.
The "Home of Sports" concept is the first of its kind in the entire Asia-Pacific region.
Adidas expects an operating loss of more than $100 million for 2023.
Adidas' executive board has decided to forgo a third YEEZY release this year.
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