Ofer Bilu Center Outlet

Ofer Bilu Center Outlet opened in 2000 at the Bilu Junction interchange between Rehovot and Kiryat Ekron, anchoring the southern Sharon outlet trade area with approximately 25,000 square meters of GLA. The property is a Melisron asset operated under the Ofer Mall brand, serving as the primary outlet-format counterpart to the company’s Hutzot Hamifratz Outlet in Haifa Bay.

The Bilu Junction location places the property at one of the busiest road intersections in central Israel. Highway 40 and Highway 6 connect the site to the wider Israeli road network, and the trade area pulls from Tel Aviv to the north, Ashdod to the west, Modi’in to the east, and Beer Sheva to the south. This regional reach is the property’s structural advantage and underpins the outlet format that requires substantial drive-to traffic to support tenant economics.

The format runs as an open-air outlet center with discount and clearance retail across fashion, footwear, sport, home goods, beauty, and electronics. Israeli flagship brands including Castro, Renuar, Golf, and Fox operate substantial outlet stores alongside international chain outlet formats. Tenant mix rotates more rapidly than at the full-price Melisron malls, reflecting the seasonal clearance and end-of-line inventory model that drives the outlet retail format.

The 2018 expansion of the Bilu Center added retail capacity and an updated dining cluster, modernizing the property to compete with newer outlet formats and the rising big-box retail share in the southern Sharon. The property has held its position as the dominant outlet anchor in central Israel through multiple competitive cycles.

For brand expansion teams running off-price or outlet formats in Israel, Bilu Center is the obvious central Israel anchor location, paired with Hutzot Hamifratz to cover the Haifa Bay catchment and complete a national outlet rollout.