Super-Pharm

Super-Pharm introduced a retail format that had not previously existed in Israel when the first store opened in 1978: a single destination combining licensed pharmacy, drugstore personal care assortment, and perfumery under one roof, eliminating the three-stop purchasing pattern that Israeli consumers had accepted as standard. The concept drew directly from the pharmacy-drugstore hybrid pioneered in Canada by Murray Koffler through Shoppers Drug Mart, which he had founded in 1962. Jay Koffler adapted and independently built the Israeli version, with the Koffler family retaining a significant ownership position in the publicly traded company, listed on the Tel Aviv Stock Exchange.

The brand’s product architecture integrates three pillars in every location: a staffed prescription pharmacy counter; a broad-assortment drugstore covering over-the-counter medications, vitamins, personal care, cosmetics, baby products, and household health; and a perfumery section carrying international fragrance and prestige beauty brands. Super-Pharm’s private-label program, launched in 1995 under the Life and LifeStyle names, extends across more than 400 products from toiletries and cosmetics to nutritional supplements and selected food items, providing a proprietary margin layer alongside branded-product categories. In 2001, Super-Pharm entered Poland, establishing a wholly independent Central European operation that has grown across Warsaw, Gdańsk, Kraków, Łódź, Poznań, Katowice, Szczecin, and additional Polish cities over the following two decades.

Across the Malls.com network, Super-Pharm is tracked in Israel at flagship positions including Azrieli Center Tel Aviv, Ofer Ramat Aviv Mall, TLV Fashion Mall, and Seven Stars Mall in Herzliya, and in Poland at Westfield Arkadia and Złote Tarasy in Warsaw, Blue City, Forum Gdańsk, Galeria Bałtycka, Galeria Katowicka, Galeria Kazimierz in Kraków, Galeria Malta in Poznań, and additional regional centers. For mall operators in both markets, Super-Pharm anchors the health-and-beauty category in regional and super-regional centers, typically occupying 500 to 1,500 square meters and serving as a high-frequency destination that drives repeat weekly visits from the healthcare and personal-care purchasing cycle. The multi-category format delivers stronger dwell times and basket sizes than single-category pharmacy or drugstore chains, making Super-Pharm a particularly productive anchor for the health-and-beauty floor in centers seeking to consolidate the category under one tenant.