Louis Vuitton and Rolex both run dedicated boutiques inside Ofer Ramat Aviv Mall (קניון עופר רמת אביב), and CHANEL trades there as a fragrance and beauty boutique. Carolina Herrera, Montblanc, BOSS and Polo Ralph Lauren hold the luxury fashion line, with Massimo Dutti, COS, AllSaints, Marc Cain, Paul & Shark and SKIMS beneath them, and Bang & Olufsen, Jo Malone London and Leonidas covering electronics, fragrance and confectionery.
The immediate catchment is strongly residential, centered on the established Ramat Aviv neighborhoods and Tel Aviv University, while Melisron positions the property as a national luxury destination. Trading follows the Tel Aviv pattern: Sunday to Thursday into the evening, Friday ending in the afternoon, and Saturday resuming only once Shabbat ends.
Melisron put NIS 120 million into the asset from 2023, adding a third floor of 3,000 square meters for dining, freeing the second floor for fashion, and enlarging the Zara unit from roughly 1,700 to 3,000 square meters. lululemon opened its first Israeli store here as part of the same program.
A longer term redevelopment drawn by Moore Yaski Sivan would take the site to a mixed-use scheme with retail, offices, a hotel and rental housing. It went to public consultation in Tel Aviv at the end of 2020 and has stayed in the statutory planning process since, so the third floor is the change that has actually reached the trading floor.
