Ofer Ramat Aviv Mall

Ofer Ramat Aviv Mall sits at 40 Einstein Street in north Tel Aviv, anchoring the affluent Ramat Aviv neighborhood since 1989. Total complex area reaches 80,876 square meters, including offices, underground and rooftop parking, and surrounding parks, with retail GLA of approximately 38,000 square meters distributed across two trading levels.

The mall functions as Tel Aviv’s premier upscale destination. Tenant mix skews toward international luxury, premium fashion, beauty, and contemporary lifestyle brands, with the first Apple store in Israel opening on the property in the late 2000s. The McDonald’s branch became kosher in 2006 at the chain’s own initiative, an early signal of the property’s influence on operator decision-making in Israel.

Ownership consolidated under Melisron through two transactions. In April 2009, Africa Israel sold its 73.4% stake for 1.5 billion shekels. In December 2019, Migdal Insurance sold its remaining 26.6% for NIS 425 million, valuing the asset at approximately NIS 1.6 billion at the time. Land appraisers BFKS valued the mall at NIS 2.452 billion in September 2020.

Melisron is advancing a major expansion plan approved in principle by the Tel Aviv Municipality. The project would triple the size of the complex by adding a third retail floor, a 15-floor hotel tower facing Einstein Street, a 15-floor residential tower on Brazil Street, and two 32-floor mixed-use towers on Brodetsky Street, alongside four new floors of underground parking. Architects Moore Yaski Sivan are leading the design.

For luxury and premium retailers entering Israel, Ramat Aviv Mall offers the country’s most concentrated affluent catchment and the highest spend per visit of any enclosed mall in the Tel Aviv metropolitan area.