Hutzot Hamifratz Outlet

Hutzot Hamifratz Outlet opened in the mid-1990s in the Haifa Bay industrial zone, with approximately 25,000 square meters of GLA. The property was one of the earliest dedicated outlet centers in Israel and remains a Melisron asset within the company’s 18-mall portfolio.

The format spans multiple buildings in an open-air strip layout, with discount and clearance retail across fashion, footwear, sport, home goods, and electronics. Tenant mix targets value-driven shoppers willing to drive to the Haifa Bay location for prices substantially below full-price mall retail. The property has historically captured spend from Haifa, Krayot, and the wider northern Israel catchment, alongside cross-border traffic from Israeli day-trippers traveling to or from Acre, Nahariya, and the western Galilee.

The Haifa Bay location places the property in Israel’s primary northern industrial corridor, surrounded by oil refineries, chemical plants, and the Haifa Port. This setting differentiates Hutzot Hamifratz from the urban catchments that anchor Grand Canyon Haifa or Kiryon Mall. The trade area for outlet-format shopping pulls primarily from the Haifa metropolitan area but extends north to the Lebanese border and east to the Jezreel Valley.

Tenant rotation has shifted over the property’s thirty-year operating history. Apparel and footwear outlets remain the core anchors, with electronics, home goods, and casual dining filling the secondary roster. The 2014 expansion of the Hutzot complex added retail and office space, broadening the property’s offer beyond pure outlet retail.

For brand expansion teams, Hutzot Hamifratz offers the Israeli northern outlet anchor location, suitable for chains running off-price formats at lower rents than the enclosed Israeli regional malls. The property pairs naturally with Bilu Center Outlet in the south as part of an Israeli outlet rollout.