Fox

Fox is the namesake and flagship fashion banner of the Fox-Wizel Group, the publicly traded Israeli retail conglomerate listed on the Tel Aviv Stock Exchange under ticker FOX. The brand operates the family-fashion segment of the group’s portfolio, combining men’s, women’s, kids’, and baby assortments under a unified visual identity, alongside the dedicated Fox Home homewares concept. CEO and Chairman Harel Wizel leads the group, with the controlling shareholder structure built around the Wizel family and long-standing institutional holders.

Founded in 1942 in Tel Aviv as a small clothing manufacturer by the Fuchs family, Fox evolved through the second half of the twentieth century into one of Israel’s most recognizable mass-market apparel brands. The company restructured in the 1990s under Harel Wizel’s leadership, took the Fox-Wizel Group public on TASE in 2002, and pursued a multi-banner consolidation strategy across the Israeli retail market over the following two decades. Group consolidated revenue reached approximately ILS 4.4 billion (roughly €1.1 billion) in 2023, with continued growth into 2024 driven by both the core Fox banner and the integration of Castro Model Ltd., acquired in 2017 in a transaction valued at approximately ILS 280 million. The Fox-Wizel Group portfolio extends beyond the namesake brand to include Castro, Yanga, Laline (cosmetics and home fragrance), Billabong Israel, and the exclusive Israel franchise rights for Foot Locker, American Eagle Outfitters, Mango, and Adidas, among others. The group exited the Russian market following the events of 2022, though Russian operations had been limited compared to the company’s core Israeli footprint and selected international franchise corridors.

Fox operates approximately 230 stores across Israel under the Fox, Fox Home, Fox Kids, and Fox Baby concepts, with the largest presence in major regional centers including Dizengoff Center and Azrieli Mall in Tel Aviv, Grand Canyon and Hutsot HaMifrats in Haifa, Big Fashion centers, and Ramat Aviv Mall. International presence has been pursued selectively through franchise partnerships rather than wholly owned expansion. For mall operators outside Israel, the Fox-Wizel Group portfolio represents a multi-banner partnership opportunity, with the group’s franchise teams managing Foot Locker, American Eagle, Mango, and other international banners under a single Israeli operating structure. The core Fox brand itself functions as a Class A and Class B+ specialty fashion tenant in regional centers, typically taking 600 to 1,400 square meters in flagship formats, with merchandising spanning women, men, kids, and accessories under a single roof, fitting alongside Mango, H&M, and similar contemporary mass-market chains. Group co-tenancy with Castro is the strongest mall-cluster lever the Fox-Wizel team can offer landlords in markets where the parent operates franchise-led international growth.