Bershka was founded in 1998 as a new name of the Spanish group Inditex, with a new retail format that responds to the interests of a sector of modern people who are interested in and extremely aware of new trends. Bershka performs itself as a reference point for fashion targeting this frequently demanding public and, in just two years, has concentrated its brand image in 100 shops. Today, 15 age on, the chain has over 910 stores in more than 64 countries, with sales serving 10% of the total revenue of the group. Bershka has a sales area of over 338,000 square meters. The company’s business contains the design, manufacture, distribution and sale of fashion in the shops.
To always have the freshest trends at the shop; Bershka uses its flexible business model to adapt to any changes occurring during the seasons, responding to them by bringing new products to the shops within the shortest possible time. The models for each season are developed entirely by their creative teams, who take as their primary source of inspiration the fashion trends prevailing in the market, through information received from the shops, as well as the customers themselves.
