Zara launches a line of Japanese-inspired kidswear

Zara has introduced Japanese-inspired jinbei styles to its children’s range.

Zara, the leading brand of Inditex, has introduced a new collection of "jinbei." The children’s collection draws on jinbei, a traditional Japanese summer garment. The launch adds Japanese-inspired styles to Zara’s children’s range.

Designs and materials

The new jinbei collection is now available online and in select boutiques. Japanese coverage of the May 2024 launch described three designs: goldfish embroidery, a geometric pattern and a navy check. The goldfish and geometric styles were listed as 82% cotton and 18% viscose, while the checked style was listed as 60% cotton and 40% polyester.

Strategic expansion and focus

Zara’s children’s range sits within the wider Inditex portfolio. The jinbei launch is a product collection rather than an announcement of new stores or a new market entry.

Children’s retail formats

In December 2022, Zara España announced a merger by absorption of Kiddy’s Class España. This was a corporate restructuring within Spain, separate from the jinbei collection launch in 2024.

Zara’s store network and financial performance

Founded in 1975, Zara had a retail network of 1,811 stores at January 31, 2024, including both company-operated and franchised points of sale. As part of the Galician Inditex portfolio, Zara is joined by brands such as Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties.

Zara, which reports its financial results together with Zara Home, recorded a 10% increase in sales in the fiscal year 2023 compared to the previous year, reaching €26.05 billion. These figures cover fiscal 2023 and predate the jinbei launch in 2024.