Macy’s, JCPenney, and Von Maur anchoring Eastview Mall in Victor, New York, on Route 7 at I-490 in Ontario County southeast of Rochester, give the 1.55 million square foot super-regional mall a three-anchor department store comparison-shopping platform. Dick’s House of Sport, the premium experiential sporting goods format whose climbing walls, batting cages, and interactive athletic experience areas give it a format tier above the standard Dick’s Sporting Goods box, anchors the sporting goods and experiential retail floor. Apple gives the property a premium technology retail identity. Regal Cinemas anchors the entertainment and leisure occasion. The combination of three department stores, Dick’s House of Sport, and a cinema dwell time anchor gives Eastview Mall the anchor depth that sustains super-regional GLA in a mid-size upstate New York market.
Anthropologie, Free People, Madewell, Brooks Brothers, L.L. Bean, Eddie Bauer, Banana Republic, Gap, H&M, American Eagle, Hollister, and Abercrombie and Fitch give the property a deep accessible-to-premium fashion floor. Sephora, L’Occitane, Lush, and Perfumania serve the prestige and accessible beauty categories. Pottery Barn and Williams Sonoma give the property a premium home goods cluster. Barnes and Noble gives the property a books and culture retail identity. LEGO gives the property a premium family and children’s retail identity. Warby Parker serves the direct-to-consumer optical and eyewear category. Kay Jewelers, Pandora, Swarovski, and Zales serve the fine and fashion jewelry floor. P.F. Chang’s and Burger King serve the full-service and quick-service dining floor.
The property’s commercial role in Ontario County is the Victor Route 7 super-regional mall: a Macy’s-JCPenney-Von Maur three-anchor department store comparison-shopping platform whose Dick’s House of Sport experiential sporting goods, Apple-Sephora prestige retail, and Regal Cinemas entertainment dwell time give the Rochester metropolitan and Finger Lakes region household the primary super-regional comparison-shopping destination in upstate New York’s southern Rochester suburban catchment.
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