Azrieli Negev Mall

Azrieli Negev Mall, originally opened as Hanegev Mall in 1989, was the second mall built by Azrieli Group after Ayalon Mall in Ramat Gan. The property sits in central Beer Sheva and anchors the Azrieli portfolio in the Negev region with approximately 35,000 square meters of GLA across two trading levels.

The mall predates the British Israel portfolio that Melisron acquired in 2009, including Ofer Grand Mall Beer Sheva. Azrieli Negev Mall and Ofer Grand Mall Beer Sheva now serve different segments of the Beer Sheva trade area, with Azrieli Negev positioned for everyday family shopping and Ofer Grand Mall capturing the larger flagship-store roster. The two properties together cover the Negev retail market for international chains entering southern Israel.

Tenant mix at Azrieli Negev runs the standard regional Israeli mall template with an additional weighting toward family-oriented categories. Fashion, beauty, electronics, sport, home goods, family dining, casual food, and a multi-screen cinema fill the trading levels. Free parking supports the catchment that pulls from Beer Sheva, the Bedouin towns of Rahat and Tel Sheva, the southern kibbutzim, and the Dimona-Arad-Yeruham corridor.

The mall has undergone multiple refresh cycles since its 1989 opening. Azrieli rebranded the property under its corporate name as part of the broader portfolio standardization that followed the 2010 IPO on the Tel Aviv Stock Exchange.

For brand expansion teams testing the southern Israeli catchment, Azrieli Negev provides reach into the family and value segments alongside Ofer Grand Mall’s flagship-format options. International chains entering Beer Sheva typically take both anchor locations to capture the full demographic and price-point spread.