The company sells urban footwear, apparel, and music. Presently it has stores in six regions throughout the East Coast and Mid-West.
The owners of DTLR believe that fashion isn’t just what you wear or the music you select. Fashion is a lifestyle choice. This mission has made them a leading retailer for the past three decades. DTLR concentrates on knowing the latest and most popular trends in urban culture. Then, they nurture their happy and loyal clients. DTLR is more than a store for its satisfied customers. It’s urban community. DTLR’s slogan is Your fashion, your lifestyle. The company prides itself on having the greatest, latest footwear, apparel and music for its discerning clients.
First begun as Downtown Locker Room, DTLR’s focus was first athletic apparel, especially for runners. The focus soon changed to inner-city youth and the group’s fashion. By the early nineties, DTLR had expanded to a dozen stores in Baltimore and Washington. By the turn of the century, changes in management had directed the focus to expansion. More than eighty-fiveDTLR stores on the Eastern Seaboard and in the Midwest now serve young urban clients. There are plans to expand to new markets. DTLR’s success lies in its inventory and how the company connects with its niche market. DTLR celebrates youth culture. They try to make shopping not just about picking items but more importantly it is an experience. Known for the latest and greatest footwear, apparel, and music the company is small enough to be able to respond to trends in fashion and music. The buyers have the pulse of what’s popular. This is a large part of why DTLR is so connected to its loyal client base.
DTLR offers a distinctive, high-energy shopping experience. Their stock stays current thanks to a constantly evolving merchandise assortment, the wide selection of desirable brands, and its dynamic in-the-know sales associates. Besides its 95 stores in 12 states and Washington D.C.
