Morris County, one of New Jersey’s wealthiest counties by household income, generates comparison-shopping demand at Rockaway Townsquare from the Morristown, Parsippany, Randolph, and Mine Hill residential base that the county’s concentration of pharmaceutical, financial, and professional services employers along I-287 and I-80 produces. The 1.24 million square foot property at Route 46 and I-80 in Rockaway serves that catchment with JCPenney, Macy’s, and Macy’s Backstage as department store anchors, positioned at the interstate interchange between the Morris County residential grid and the transit corridor connecting to the New York metro market.
Apple serves the technology retail category. Dick’s House of Sport anchors the experiential sporting goods category in the former anchor box. P.F. Chang’s and The Cheesecake Factory anchor the full-service dining tier. Nathan’s Famous, the Coney Island-founded hot dog brand with strong recognition among the New York tri-state consumer, Gertrude Hawk Chocolates, the Scranton-born Pennsylvania confectionery brand whose regional following extends into northern New Jersey, and Muldoon’s Steakhouse and Pub give the property local and regional identity dining and gifting anchors. Raymour and Flanigan, the New York-founded furniture and mattress retailer whose store network concentrates in the New York metro area, gives the property a large-format home furnishings anchor.
The fashion floor covers American Eagle, Aeropostale, Eddie Bauer, Express, Garage, Guess, Hollister, PacSun, Victoria’s Secret, and White House Black Market. JD Sports, Foot Locker, Kids Foot Locker, and Zumiez cover the athletic footwear register. The property’s market position is the primary enclosed comparison-shopping destination for the Morris County consumer on the Route 46-I-80 corridor, where the Apple Store, Dick’s House of Sport, and full-service dining cluster give the Rockaway property a destination draw that extends beyond routine comparison shopping into the active consumer and technology retail categories that the Morris County household income level supports.
