Norfolk Premium Outlets is a 342,000 square foot outlet center in Norfolk, Virginia, operated by Simon Property Group and classified as an A- asset. Opened in June 2017, the property serves as the primary outlet destination for the Hampton Roads metropolitan area, offering a concentrated tenant base of nationally recognized brands in an open or enclosed outlet format.
Norfolk sits at the center of Hampton Roads, a dense metropolitan region that includes Virginia Beach, Chesapeake, Portsmouth, and Suffolk. The trade area draws from a population base spread across multiple independent cities, each contributing shoppers with varied income profiles and strong household formation rates. The region also benefits from a significant military presence, which supports consistent consumer spending across retail categories. Beyond the local base, the property draws visitors from the Outer Banks corridor and Eastern Shore markets, where outlet access is limited, extending the effective reach of the center well past the immediate Norfolk geography.
The anchor tenant lineup is built around athletic and performance footwear and apparel, with Nike, Adidas, Under Armour, Puma, Columbia, and Skechers collectively making the property a destination for activewear and sport-adjacent shopping. Calvin Klein, Tommy Hilfiger, and Levi’s add contemporary and casual fashion at outlet price points, while H&M broadens the mix toward fast-fashion and value-driven basics. Taken together, the confirmed anchor roster is weighted heavily toward athletic and active lifestyle categories, which positions the center to attract a broad age range and supports strong visit frequency from shoppers seeking performance brands at reduced pricing. Non-anchor tenants across accessories, footwear, and specialty apparel fill out the tenant structure and extend dwell time beyond any single brand visit.
For brands evaluating the mid-Atlantic outlet market, Norfolk Premium Outlets presents a well-defined entry point in a trade area that lacks competing outlet infrastructure at comparable scale. The concentration of athletic and casual apparel anchors sets a clear shopper expectation around value and brand recognition, which means tenants in adjacent categories benefit from that traffic rather than needing to build it independently. Footwear, accessories, outerwear, and casual apparel brands that sell at outlet price points and serve an active or value-oriented consumer are the most direct fits for this tenant mix. Simon’s operational platform and the property’s 2017 opening year mean the center is past its lease-up phase and operating with an established shopper base, reducing the uncertainty that comes with newer developments. Brands entering the Hampton Roads market for the first time will find Norfolk Premium Outlets to be the clearest path to scaled outlet exposure across the region.
