Mayfair Shopping Centre

Aritzia, Roots, and lululemon operating as the primary fashion and activewear anchors within a single enclosed mall in Victoria, British Columbia, give Mayfair Shopping Centre a Canadian-identity retail profile that reflects the Vancouver and BC consumer’s familiarity with all three brands as provincial exports: Aritzia as the Vancouver-founded premium women’s fashion brand whose Canadian retail footprint anchors the professional women’s fashion category at malls across BC; Roots as the Canadian lifestyle and leather brand whose cultural resonance with the BC consumer extends from Vancouver Island to the Interior; and lululemon as the Vancouver-founded activewear brand whose technical and lifestyle positioning the Victoria fitness-active and outdoors consumer specifically seeks. The property serves Victoria, Saanich, Esquimalt, and the Capital Regional District as the primary enclosed comparison-shopping format on an island capital whose retail trade area is bounded by the Strait of Georgia on three sides.

Dynamite and Garage, the Quebec-founded accessible women’s fashion brands, RW&CO and Reitmans, and American Eagle give the property a broad accessible fashion register. Eddie Bauer serves the outdoor and casual lifestyle category. Sephora, MAC Cosmetics, L’Occitane, Saje Natural Wellness, and The Body Shop anchor the prestige and wellness beauty floor. Sleep Country Canada, the Canadian mattress specialty retailer, serves the home and sleep category. Peoples Jewellers gives the property a mid-market jewelry anchor. Rexall anchors the pharmacy category. Staples serves the office and technology category.

Sport Chek and Champs Sports cover the sporting goods and athletic footwear categories. The Canadian telecom cluster of Bell, Rogers, and TELUS gives the property its mobile services presence. Sunrise Records serves the Canadian music and pop culture retail category. The property’s market position as Victoria’s primary enclosed mall rests on the island capital’s geographic isolation from mainland BC competition: the Swartz Bay ferry crossing that separates Greater Victoria from the Metro Vancouver retail market gives Mayfair Shopping Centre a captive trade area that no Burnaby or Surrey enclosed mall can penetrate on a routine shopping trip basis.