Paris Baguette

Paris Baguette is the South Korean bakery and café chain operated by SPC Group, the Seoul-headquartered food conglomerate that also owns the Shany, Samlip, and Tous Les Jours-rival positions in the Korean bakery market. SPC Group is privately held by founder Huh Young-in and the broader Huh family.

Founded in 1988 in Seoul as a single bakery within SPC Group’s broader portfolio, Paris Baguette built its market position around French-style bakery-café concepts (croissants, danish pastries, sandwiches, coffee, cakes, and Korean-Western fusion bakery products) at accessible price points, becoming the dominant Korean bakery brand by store count. The brand began international expansion in 2004 with the first overseas store in Shanghai, followed by the United States entry in 2005 (Los Angeles), and continued progression into Singapore, Indonesia, Vietnam, the Philippines, Cambodia, France (with the Paris Opéra location), the United Kingdom, Canada, Malaysia, and Saudi Arabia. Annual revenue across the Paris Baguette chain is estimated in the range of $1.5 to $2.0 billion. The brand’s US expansion through company-owned and franchised stores has accelerated significantly through the 2020s, with multiple state-level entries each year and a goal of approximately 1,000 US stores by 2030. CEO Hur Hee-soo serves as the brand’s global leader within the SPC Group structure. European expansion has continued with first-country entries across multiple European markets, supported by the brand’s London and Paris early-entry flagships.

Paris Baguette operates approximately 4,000 locations globally, with the Korean home market representing the largest single concentration and continued growth in the United States, Southeast Asia, and Europe. The typical Paris Baguette location occupies 1,500 to 2,500 square feet, with formats combining the front-of-house bakery-café merchandising with seating for dine-in coffee-and-pastry consumption. For mall operators, Paris Baguette is a Class A and Class B+ specialty bakery-café tenant capable of operating as a food court anchor, in-mall standalone, or street-level retail position. The brand’s continued US and European expansion makes it one of the most consistent new-store-opening tenants in the bakery-café category, with master-franchise relationships in select international markets providing structured expansion infrastructure.