Reston Town Center

Reston Town Center is a 1 million square foot Class A open-air lifestyle center in Reston, Virginia, operated by Boston Properties. Opened in phases beginning in 1990, the property functions as a mixed-use urban village, integrating retail, dining, office, and residential components across a walkable, multi-block district in the heart of Northern Virginia.

Reston sits within Fairfax County, one of the highest-income counties in the United States, drawing a consumer base from surrounding communities including Herndon, Great Falls, McLean, and Tysons. The trade area runs through the core of the Northern Virginia technology corridor, where employment density in professional and technical sectors supports strong weekday foot traffic alongside weekend residential demand. Proximity to the Dulles Technology Corridor and access via the Silver Line Metro further expand the shopper base beyond immediate residents, pulling in workers and visitors from across the broader Washington metropolitan area.

The anchor lineup at Reston Town Center spans eyewear, activewear, beauty, and apparel, with Warby Parker, lululemon, Sephora, and Anthropologie covering a range of lifestyle-oriented retail. Dining is well-represented through Shake Shack, Paris Baguette, Chipotle, and CVS for daily convenience needs, building a tenant structure that supports multiple visit occasions throughout the week rather than a single-purpose shopping trip. Beyond the confirmed anchors, the center carries specialty apparel, accessories, home goods, and personal care tenants that reinforce a format built around a design-conscious, health-aware shopper. A seasonal outdoor ice skating rink adds a recurring community draw that extends the center’s relevance beyond pure retail. The overall mix points toward a shopper who visits regularly, spends across several categories per trip, and responds to curation over mass-market assortment.

For brands considering Northern Virginia, Reston Town Center offers direct access to a high-income, professionally employed consumer base in a format that rewards distinct store experiences over traditional anchor-adjacent placement. The mixed-use environment means consistent foot traffic from office tenants and residents throughout the week, not just peak weekend hours. Brands performing well here tend to lead with product quality and store environment rather than promotional volume, and they benefit from the walkable setting where discovery shopping is a natural part of the visit. The open-air format also gives incoming tenants more flexibility in storefront design than an enclosed mall environment. Brands that have built traction in affluent, urban-adjacent markets and are looking to establish a flagship-level presence in the Washington metro area will find Reston Town Center one of the most direct routes to that consumer.