The Promenade Scottsdale

The Promenade Scottsdale is a 1,000,000 square foot Class A- lifestyle center in Scottsdale, Arizona, owned and operated by Kimco Realty. Opened in 1999, the property is configured as an open-air format, giving tenants and shoppers a different physical experience than an enclosed regional mall. The center draws from a broad mix of retail categories and sits within one of the most commercially active corridors in the Phoenix metropolitan area.

Scottsdale occupies the northeastern quadrant of the Phoenix metro, bordered by Paradise Valley to the west and the McDowell Mountains to the east. The trade area covers Scottsdale proper as well as parts of north Phoenix and Fountain Hills, a geography that includes some of the highest household incomes in Maricopa County. North Scottsdale in particular is a well-established residential market with strong discretionary spending across age cohorts, from younger households in Kierland and McCormick Ranch to longer-tenured residents in areas like DC Ranch and Grayhawk. Tourism adds a supplemental traffic layer, as Scottsdale draws resort and golf visitors year-round who contribute to retail volume beyond the permanent resident base.

The anchor lineup spans a wide range of price points and shopping occasions. Five Below and Old Navy address value and everyday apparel demand, Skechers covers the footwear segment with broad demographic appeal, and Ulta Beauty anchors the beauty category with a full-service format that drives consistent repeat visits. Beyond the anchors, the tenant mix pulls from apparel, home goods, dining, and personal services, creating a visit structure that extends beyond any single category. The open-air configuration supports a browse-and-linger experience that enclosed formats do not replicate, which suits tenants whose customers tend to spend more time in the physical environment before committing to a purchase.

For brands evaluating the Phoenix market, The Promenade Scottsdale provides access to a trade area with above-average income levels and a resident base that supports consistent retail performance across seasons. The open-air format allows for more flexibility in storefront design and activation space than a traditional enclosed mall, which makes this center relevant for brands testing updated concepts or seeking stronger visual presence on the floor plate. The anchor mix covers value through specialty, which means co-tenancy here supports both accessible and mid-market positioning. Brands targeting Scottsdale’s household demographic, particularly those in beauty, footwear, apparel, or food and beverage, will find the center’s format and location together support a durable retail presence in one of Arizona’s strongest consumer markets.