Gloria Jeans is the biggest company in Russia that specializes in production and retail of apparel for youth, shoes, and accessories under the brands of Gloria Jeans and Gee Jay. The retail network includes over 320 stores located in 319 towns of Russia and Ukraine. The company’s net profit equals 2.65 billion rubles per year.
The Gloria Jeans business model is based on the fast fashion concept realization. The company opens stores with areas of 500+, 700+, 1000+ sq m in town with population from 30,000 people.
Vladimir Melnikov founded the company in 1988. The company’s headquarters are located in Rostov on Don. It also manages nine local offices, 7 logistics centers and 48 factories (35 factories in Russia and 13 in Ukraine). The Gloria Jeans company employs over 20 thousand people.
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