Westfield Southland serves Melbourne’s bayside and south-eastern suburbs from a catchment large enough to support one of the deepest anchor stacks in the network. Up to 400 tenants trade here, and the centre’s role is less a single destination than a retail hierarchy compressed into one site.
Myer and David Jones both hold full-line department-store positions, an unusual pairing that few Melbourne centres carry at once. Big W and Kmart Australia cover the discount tier beneath them, and Harris Scarfe adds a fifth department-format anchor rarely seen alongside the other four.
Grocery runs equally deep, with Woolworths, Coles and Aldi all present, giving the centre a fresh-food floor built for a trade area that shops locally rather than travelling further into Melbourne. Village Cinemas anchors the entertainment side.
The specialty register beneath these anchors stays broad and mid-market, from Aesop and Adore Beauty in beauty to a sports cluster in Adidas, ASICS, Foot Locker and JD Sports, with Apple and EB Games covering electronics.
Served by Southland station and its own bus interchange, the centre draws directly from Melbourne’s bayside corridor. For a brand assessing Melbourne’s south-east, Southland’s layered department, discount and Harris Scarfe anchor stack is the clearest signal of how much retail spending the catchment can support.
