Round Rock, the northern Austin suburb that anchors the tech-employment corridor along I-35 between Austin and Georgetown, generates a premium outlet consumer profile for Round Rock Premium Outlets that reflects the Dell Technologies, Samsung, Amazon, and logistics-sector workforce population that has made the Austin-Round Rock metropolitan area one of the fastest-growing employment markets in the United States. The 498,000 square foot Simon property, on I-35 at SH-45, draws from the Round Rock, Georgetown, Cedar Park, and Pflugerville residential catchment on a trade area where the combination of a young professional household demographic and the absence of a competing premium outlet within a 30-mile radius of central Austin creates sustained repeat-visit frequency for the outlet shopping occasion.
The accessible luxury outlet tier runs BOSS, Coach, Kate Spade, Michael Kors, and Polo Ralph Lauren. Lacoste elevates the accessible luxury fashion register above the standard Simon outlet baseline. Duluth Trading Co. and HUK, the outdoor fishing and performance apparel brand, anchor the workwear and outdoor lifestyle categories for the Central Texas consumer. The fashion register covers the full American mid-market outlet range: Ann Taylor, Banana Republic Factory, Brooks Brothers, Calvin Klein, Cole Haan, Eddie Bauer, Gap, J. Crew, Levi’s, LOFT, Lucky Brand, Perry Ellis, Tommy Hilfiger, and White House Black Market Outlet confirm the comparison floor. Adidas, ASICS, Columbia, JD Sports, lululemon, Merrell, New Balance, Nike, Puma, Reebok, Skechers, Under Armour, and Zumiez provide the full sportswear outlet register.
A Cinemark cinema serves the outlet area, generating evening traffic that complements the daytime outlet shopping occasion and positions the Round Rock complex as a combined retail and entertainment destination for the northern Austin consumer. For expansion teams evaluating the Austin metro outlet market, Round Rock Premium Outlets provides the primary outlet trade area access to the northern Austin consumer on the I-35 corridor, a catchment that the Round Rock, Pflugerville, and Georgetown residential expansion has grown substantially since the property’s opening.
Cafes, coffee and snacks at the property include Starbucks, Auntie Anne's, Dippin' Dots, Great American Cookies and IT'SUGAR.
Yes. Cinemark operates inside Round Rock Premium Outlets. For showtimes, use the Cinemark website or app.
Records updated 22 July 2026.
