Ploiesti Shopping City

Ploiești Shopping City is the principal Ploiești regional shopping centre located on DN1B on the northern outskirts of Ploiești, opened in 2012 with the 56,000-sqm regional format spanning approximately 160 retail and service units. The property is owned and managed by NEPI Rockcastle as one of two AFI-operated regional properties in the Muntenia region, positioned as a direct retail gateway for the Prahova Valley corridor connecting Bucharest to Brașov and capturing the substantial Prahova County oil industry workforce catchment.

The format combines the Carrefour hypermarket grocery anchor with the principal international and Romanian vertical fashion register featuring H&M, Zara, Pull&Bear, Bershka, New Yorker, Reserved, C&A, Deichmann, Pepco, and the broader European fashion programming. The Cinema City multiplex anchor, the Flanco and Altex consumer electronics anchors, the Noriel children’s specialty, the dedicated dining circuit and food court, the Sephora beauty position, the broader retail-and-services programming, and the motorway-adjacent retail park format complete the contemporary Prahova Valley regional offer.

The catchment combines the dense Ploiești residential demographic with the broader Prahova County concentration of approximately 250,000 city residents and 830,000 county residents drawing from the principal Prahova Valley oil refinery and petrochemical industry workforce cluster. Direct accessibility includes the principal DN1 motorway access from the Bucharest corridor 60 kilometres south and the DN1B access from the central Ploiești urban areas, the dedicated parking infrastructure for approximately 2,500 vehicles, and the broader Prahova Valley transport integration.

NEPI Rockcastle coordinates the property management of Ploiești Shopping City within its broader Romanian portfolio. The asset’s commercial role within the Romanian retail map is the principal Prahova County regional fashion-anchored destination as the dominant Class A shopping centre in the Muntenia region outside Bucharest, complementing rather than competing with the smaller regional malls of central Ploiești and the broader Prahova County retail register serving the principal oil-industry regional consumer catchment.