Sioux Falls, South Dakota, draws retail consumers from across the Dakotas, southwest Minnesota, northwest Iowa, and eastern Nebraska, and Empire Mall on Louise Avenue at I-229 is the primary enclosed comparison-shopping destination for that regional catchment. Dillard’s, JCPenney, and Macy’s anchor the department store tier. Hy-Vee, located at the Empire Mall district on Louise Avenue, adds a daily-needs grocery occasion to the regional retail node, giving the property a visit driver that operates independently of the comparison-shopping occasion. Fairfield Inn, Residence Inn by Marriott, and SpringHill Suites operate within or adjacent to the mall complex, serving the regional South Dakota traveler who visits Sioux Falls for medical care, business, or shopping.
lululemon, Anthropologie, and Athleta serve the premium women’s activewear, lifestyle, and fashion categories. Crunch Fitness serves the health and fitness category. 7Brew, the Arkansas-founded drive-thru specialty coffee chain expanding through the Northern Plains, serves the quick-service café category. Freddy’s Frozen Custard and Steakburgers and Culver’s, the Wisconsin-founded ButterBurger and frozen custard chain, anchor the Midwest quick-service dining identity alongside Red Lobster and Red Robin for the full-service casual dining tier. T.J. Maxx gives the property an off-price fashion destination draw alongside the three department store anchors.
The fashion floor covers Aerie, Aeropostale, Altar’d State, American Eagle, Carhartt, Eddie Bauer, Evereve, Express, Gap, Garage, Hollister, J. Crew, LOFT, Maurices, Old Navy, PacSun, Ragstock, Rue21, Tillys, Vans, and Victoria’s Secret. JD Sports, Champs Sports, Dick’s Sporting Goods, Foot Locker, and Zumiez cover the sporting goods and athletic footwear categories. The property’s market position is the retail anchor of the Northern Great Plains: a three-department-store format with an adjacent grocery anchor, three Marriott-flag hotels, and an effective trade area that the Sioux Falls geographic position at the nexus of I-90 and I-29 in the upper Midwest produces.
