Bloomington, Indiana, whose Indiana University enrollment of 45,000 students and the university’s arts, music, and sciences programs give the city an intellectual and cultural economy, gives College Mall at East Third Street and South College Mall Road a commercial identity whose tenant mix reflects the university town’s student household and the academic staff and Monroe County professional. Ulta Beauty anchors the accessible beauty floor. Rally House serves the licensed Indiana University Hoosiers sports merchandise category whose gameday apparel and gifts the campus community accesses as a core expression of the IU commercial culture. Azzip Pizza, the Evansville, Indiana-founded fast-casual pizza chain whose customizable format and Indiana origins give it a commercially native identity in the IU market, gives the property an Indiana-founded dining identity. Bloomington Spinners and Weavers Fiber Arts Guild, whose retail presence gives Bloomington’s textile arts community an educational and commercial space, gives the property a community arts identity specific to the university town’s maker culture.
OrangeTheory Fitness, Anytime Fitness, and Pure Barre give the property a dense fitness and wellness identity for the university town’s health-conscious student and academic professional household. BJ’s Restaurant and Brewhouse and LongHorn Steakhouse serve the full-service dining floor. BTown Indoor Golf gives the property an indoor sports entertainment identity. American Eagle, H&M, Buckle, Earthbound Trading Co., Hot Topic, Journeys, Maurices, Men’s Wearhouse, Old Navy, and Torrid cover the accessible fashion floor.
Dick’s Sporting Goods, Foot Locker, and Zumiez serve the sporting goods and athletic footwear floor. Kay Jewelers and Rogers and Hollands serve the jewelry floor. Build-A-Bear Workshop serves the children’s entertainment category. The property’s commercial role in Monroe County is the Bloomington IU corridor regional mall: an Ulta Beauty and Rally House Hoosiers identity whose Azzip Pizza Indiana dining, Bloomington Spinners guild arts community, and OrangeTheory-Anytime Fitness-Pure Barre fitness cluster serve the Indiana University academic community and Monroe County household as the primary enclosed retail destination in the South Central Indiana market.
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