General Growth Properties developed Gateway Mall, opening in 1990 in Springfield, Oregon, adjacent to Interstate 5, which largely divides the cities of Eugene and Springfield. Balboa Retail Partners, the property’s current owner and manager, has since rebranded the property The Shoppes at Gateway.
At roughly 750,000 to 820,000 sqft (sources vary), the property carries around 60 stores across five anchor positions, including Target, Ross Dress For Less and Cabela’s. Kay Jewelers is among the specialty tenants confirmed at the property.
That name change, dropping “Mall” for the more contemporary “Shoppes” branding under new ownership, reflects a common repositioning strategy among aging 1990s regional shopping centers: adjusting the property’s name and marketing identity to reflect a shift in tenant mix and target demographic without necessarily undertaking the kind of full physical enclosed-to-open-air conversion seen at other properties in this batch.
