Reserved

Reserved is the flagship fashion banner of LPP SA, the Polish apparel group listed on the Warsaw Stock Exchange and majority-controlled by founder Marek Piechocki. The LPP portfolio also includes Cropp, House, Mohito, and Sinsay, with Reserved positioned as the group’s premium mainstream fashion concept and Sinsay as the high-growth value-fashion engine.

Founded in 1998 as the first LPP store concept (the group itself was founded in 1991 by Marek Piechocki and Jerzy Lubianiec), Reserved expanded from Poland into the broader Central and Eastern European market through the 2000s, then into Western Europe, the Balkans, and the Middle East in the 2010s. LPP group revenue reached approximately €4.7 billion in fiscal year 2024 (ended January 2025), with Reserved generating the largest single-banner share alongside the rapidly scaling Sinsay. The group employs more than 40,000 people. LPP exited the Russian market in 2022, divesting Reserved, Cropp, House, Mohito, and Sinsay operations following the invasion of Ukraine. Founder Marek Piechocki retains majority control through the Semper Simul Foundation governance structure established to ensure long-term family stewardship of the LPP holding.

Reserved operates approximately 470 stores globally across more than 30 countries, with the largest concentrations in Poland, Czech Republic, Slovakia, Hungary, Romania, Germany, the United Kingdom, the Balkans, and the Middle East. The chain’s London Oxford Street flagship marked a major Western European push in 2017. For mall operators, Reserved is a Class A and Class B+ anchor specialty tenant typically taking 1,200 to 2,500 square meters, with merchandising spanning women, men, kids, and accessories under a single roof. The LPP group co-tenancy package (Reserved, Sinsay, Cropp, House, Mohito) is increasingly leased together in Central European centers, with landlords negotiating multi-banner packages from a single counterparty.