Sportswear brand On is opening its second store in the UK

The outlet will appear in London’s Spitalfields neighborhood.

Sportswear manufacturer On is preparing to open its second store in the UK. The outlet will appear in London’s Spitalfields neighborhood. The opening will take place almost a year after the debut store.

The retail space of about 310 square meters will be located at 37 Bushfield Street. The store will feature a collection of men’s and women’s clothing, footwear and running accessories.

In line with the latest trends in sports retail, the store will also become a running club and a hub for the local community, organizing various events.
The store’s color palette and materials will be inspired by the market’s red brick, while flexible window elements “reflect the dynamic nature of the market,” the company said.

“The combination of historic charm and the modern revitalization of Spitalfields Market is the perfect location for the new store. There is a sense of vibrancy in the area and we are delighted to strengthen our brand presence here,” commented On’s Head of Retail Design, Diana Dowling.

Sportswear brand On opened its first European mono-brand store specifically in London. The Regent Street outlet opened in February 2023. The new outlet, like the debut flagship, will feature technological innovations. One is the Hybrid Explorer Display, a digital table that instantly compares different shoe models by placing them on the table.