Tanger Myrtle Beach Hwy 501 is a 350,000 square foot Class A outlet center located on Highway 501 in Myrtle Beach, South Carolina. The property opened in 1998 and sits along one of the Grand Strand’s primary commercial corridors, positioned to capture traffic from both the permanent resident base and the coastal tourism market that defines this market.
Myrtle Beach draws tens of millions of visitors per year, concentrated across a coastal stretch that includes North Myrtle Beach, Surfside Beach, and the surrounding Horry County communities. Highway 501 is a primary inland entry point for travelers arriving from Charlotte, Columbia, and points throughout the Carolinas and mid-Atlantic. That positioning places this outlet center directly in the path of inbound tourist traffic before shoppers reach the beachfront, while also serving year-round residents across the Horry and Georgetown County trade area. The consumer base is broad by income and origin, spanning drive-market vacationers, seasonal residents, and locals who treat the center as a consistent value destination.
The confirmed anchor roster is built around athletic and casual footwear and apparel, with Nike, Adidas, New Balance, Skechers, and Under Armour covering the full range of performance and lifestyle athletic product. Columbia adds an outerwear and outdoor dimension that aligns with the active coastal visitor profile. On the apparel side, Tommy Hilfiger, Levi’s, American Eagle, and Aeropostale deliver branded casual and denim product at outlet price points, covering multiple age demographics within the same visit. The overall tenant structure is weighted toward recognizable national brands in categories that travel well with tourist shoppers, specifically footwear, activewear, and casual apparel where branded value drives purchase decisions independent of local market familiarity. Specialty retail and accessory tenants fill out the center alongside the anchors, extending the range of outlet categories available across a single shopping trip.
For brands in footwear, activewear, and casual apparel, this property offers a well-established outlet environment with a built-in traffic base that does not depend on a single local population. The seasonal peak is pronounced, with summer and holiday periods producing concentrated visitor volume, but Highway 501’s role as a year-round corridor keeps baseline traffic consistent outside peak travel windows. The outlet format here rewards brands that can move inventory at value price points without diluting their full-price positioning, and the anchor cluster already in place sets clear consumer expectations around that value proposition. Brands entering this center step into a proven outlet context where shopper intent is high and the competition for attention comes from within a defined set of performance and apparel categories rather than from broader retail formats.
